Channel Capital, LLC focuses on building momentum - beta customers, sales pipeline, strategic partnerships and team building- that enables promising founders - domain experts and experienced executives - to raise an institutional round of venture capital for their first time.

Central to its strategy, and hence name, is Channel Capital's belief in the infrastructure that makes up the Venture Capital channel.  Defining it as more than just access to capital and investors, Channel Capital taps into the powerful business incentives inherent to the Venture Capital Channel that can be synced between start-ups, global corporations and service providers.  Channel Capital works with these companies to indentify and then nurture these mutually beneficiary win-win relationships.
 

In this way, Channel Capital helps each buisness to identify, grow and then use their Channel Capital (i.e., channel wealth that can be leveraged by each other in the production of more wealth in terms of progression through the channel) to benefit their business models and strategic incentives.